Google: In Search of Itself (Knowledge@Wharton)

“In a span of four days earlier this month, Google launched an initiative to enable social networking tools to work across dozens of web sites and rounded up 33 partners to develop software to power a new generation of cell phones.

While these efforts illustrate Google's determination to keep expanding its territory, they also increase the challenges faced by the $200 billion company.

And they pose a question that seems to crop up more and more these days: Where is Google headed?”