Thursday, January 31, 2008

Boom time for search market (China Economic Net)

China's online search market will breach the 10-billion-yuan (US$1.39 billion) mark in four years to overtake Japan and enter the world's top three.

"The amount of search inquiries actually has exceeded that of Japan or the United States, but the revenue from each search is far less than those two markets," said iResearch in a report.

As of last year, Beijing-based Baidu.com had the largest share of 60 percent.

Google China ranked second with a share of 21.2 percent as it attracted more customers from real estate, education and healthcare. China Yahoo! finished third last year with a share of 14 percent.

Friday, January 18, 2008

BitDefender Detects Trojan that Hijacks Google Advertisements (Geekzone, New Zealand)

BitDefender have detected a new trojan which hijacks Google AdSense text advertisements, replacing them with ads from a different provider.

The threat, which is identified by BitDefender as Trojan.Qhost.WU, modifies the infected computers' Hosts file (a local storage for domain name / IP address mappings, which is consulted before domain name servers and is considered authoritative).

The modified file contains a line redirecting the host "page2.googlesyndication.com" which should point to an IP of the form 6x.xxx.xxx.xxx to a different address, of the form 9x.xxx.xxx.xxx, so that the infected machines' browsers read ads from server at the replacement address rather than from Google.

"This is a serious situation that damages users and webmasters alike," said Attila-Mihaly Balazs, a BitDefender virus analyst. “Users are affected because the advertisements and/or the linked sites may contain malicious code, which is a very likely situation, given that they are promoted using malware in the first place. Webmasters are affected because the trojan takes away viewers and thus a possible money source from their websites.”

Tuesday, January 15, 2008

In House SEO Salary Survey Results
(Search Engine Guide)


The Search Engine Marketing Professional Organization (SEMPO), http://www.sempo.org/, today announced top line findings from its first-ever survey of in-house SEM job salary compensation.

Wednesday, January 2, 2008

An Open Letter to Google Engineering: Please Slow Down a Little (Search Engine Watch Blog)

We really do love your software. And we appreciate the fact that you introduce valuable new features so frequently. But please: slow down a little, and spend a bit more time on bug testing.

Tuesday, January 1, 2008

Will Google Own the World? (Seeking Alpha)

Who will own our geography? Will latitude and longitude mappings to businesses, points of interest, historical landmarks, and natural wonders be a public resource (like today's Internet), or will those mappings be for sale to the highest bidder?

Said another way, when you ask for directions to the best outlook over the Grand Canyon, will you hear about the wonders of the view or will it be brought you by Fedex or the local Burger King?

We could do worse for a public way to map our real world. And if we don't? With Google (GOOG) Maps and Google Earth already compiling much of this data, Google might end up owning our world instead.