Wednesday, August 29, 2007

The Dangers of Desktop Search- Google Tool as Spyware (Spyware Guide)

”So how could this be dangerous you ask? Imagine this scenario...

A miscreant goes to a university computer or a computer at your local library and installs the Google Desktop Search application. He takes a moment to hide the icon on the system and then walks away for a few weeks. He comes back and fires up the program and begins entering strings like "password" and "Credit card".

Tuesday, August 28, 2007

Man vs. Machine (Fast Company)

“Serial Webmeister Jason Calacanis survived the dotcom bust and went on to sell Weblogs Inc. to AOL for $25 million. He says his new search engine--powered by people, of all things--will give Google a run for its money. We almost believe him.”

Saturday, August 25, 2007

Is Yahoo! Better than Google? (eMarketer)

“From the audience point of view, as measured by the American Customer Satisfaction Index, US consumers now express more satisfaction with Yahoo! than Google, Ask.com, MSN or AOL.”

Thursday, August 23, 2007

Google Remains Goliath in Online Search
(E-Commerce Times)


“More than half of the searches conducted on the Internet used Google, according to the latest report from comScore, which measures Internet metrics.

Google had a 55.2 percent share of the search field, while Yahoo had 23.5 percent, Microsoft had 12.3 percent, Ask.com had 4.7 percent, and AOL had 4.4 percent.

The numbers also reflect a change in the way comScore conducts its research, the company said.”

Google Receives 64 Percent Of All U.S. Searches In July 2007 (Promotion World)

“Hitwise, the leading online competitive intelligence service, today announced that Google accounted for 64.35 percent of all US searches in the four weeks ending July 28, 2007.

Yahoo! Search, MSN Search and Ask.com each received 22.131, 8.79 and 3.21 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.52 percent of U.S. searches.”

Tuesday, August 21, 2007

Is a 'Google killer' on the horizon?
(The Christian Science Monitor)


“Industry leaders to little-known contenders are trying to develop easier ways for Web users to find what they're looking for.”


Sunday, August 19, 2007

Search Engine Wish List (Part 1, 2, and 3.) [ClickZ]

“I've got a wish list for the search engines, and I asked other marketers and agencies what changes and improvements they'd love to see from the search engines.

Some wish list items are my own; others were contributed in conversations and even through a LinkedIn feature that enabled me to ask others in my network to suggest their wish list items.”

Saturday, August 18, 2007

One In Ten Websites Have Malware?
(BungaTech)


“According to Google, it analyzed about 4.5 million websites over the past year and has found that 450,000 had malware that were capable of key logging, capturing passwords, and eventually identity theft.

The worst part is: one malicious code changed over 1,100 times over the past twelve months so anti-virus and other protection software were all but useless in defending us.”

Friday, August 17, 2007

Google twists FCC’s arm (Government Computer News)

“Google presented the government and the wireless industry with a curious ultimatum when it offered to bid $4.6 billion in the upcoming auction of newly available bandwidth in the wireless spectrum, but only if certain conditions requiring open access were placed on the spectrum.

As it turned out, the Federal Communications Commission ruled in favor of two of Google’s proposals, requiring those leasing in the spectrum to allow consumers to use whatever wireless devices and software they want on networks. FCC did not go along with Google’s proposal that third-party companies have a right to sublease spectrum at wholesale rates.

But what we found interesting was the opposition Google’s proposals raised.

Some FCC members were reported to be irritated by the “arrogance” of Google’s lobbyists. After all, where does Google get off telling FCC what to do and influencing it with the prospect of higher revenues from the spectrum auction?”

Thursday, August 16, 2007

Hide and Seek: An Introduction to Search Engine Marketing (Online Recruitment)

“Search Engine Marketing (SEM) is definitely not a new term for advertisers, but it is unquestionably one of the fastest growing and most successful tools in on-line advertising.

Since its infancy, SEM spend has increased substantially, accounting for only 1.3% of total online spending in 2000 to now whopping 42.5% in 2006 (eMarketer, April 2007). By anyone's standards, SEM is hot and is showing no signs of cooling down.

As SEM has proven to be extremely effective for recruitment advertising, recruiters are gradually incorporating it into their media strategies. This shift has placed great importance in truly understanding SEM, its capabilities, the marketplace, and what the future holds.”

Wednesday, August 15, 2007


What do you mean by Search Engine Optimization
(Article Bliss)


“If you have a business website, you want to attract as many customers as possible.

That's a no-brainer. But sometimes actually accomplishing this goal is anything but simple.

With all the new policies and rules put out by the major search engines, getting your site in front of your customers is often like navigating a very complex and technical maze.


We’ve broken down search engine optimization (SEO) into some manageable bites so you can start with some basic information.”

Monday, August 13, 2007


Google, DoubleClick Address Privacy Issues
(Seeking Alpha)


“The problem is this: the described relationship between DoubleClick and Google effectively creates an online advertising monopoly.
….
In addition to the imposed monopoly, privacy groups are concerned that Google will simply have too much information on individuals; information that Google never really had permission to have in the first place. Google will literally have access to just about every demographic available about an individual.

Google has responded by announcing that all search-query data will be eliminated after 18-24 months.”

Sunday, August 12, 2007

Will Google Be Destroyed By Open Source Search Engines? (InformationWeek)

“Could open source kill the golden egg that laid Google? If Wikia has their way, it just might.

The Wikia project, started by Wikipedia co-founder Jimmy Wales, seeks to the turn the process of building a search engine from a multimillion dollar project to one that could cost just hundreds or thousands of bucks. That's a game changer.”


Saturday, August 11, 2007

Google Mistakes Own Blog for Spam, Deletes it
(PC World)


Readers of Google Custom Search Blog were surprised when the Web site was temporarily removed from the blogosphere.

Friday, August 10, 2007

Google to launch online music download store?
(Pocket-lint.co.uk, UK)

“As part of the Universal Music Group's announcement that it was to start trialling the sale of DRM-free music tracks, Universal named a list of companies that are to offer the downloads.

Within that list was Google. But Google doesn't sell music tracks, so why name the company as one of your online vendors?”

Thursday, August 9, 2007

Scholars Push For Search Engine Regulation (WebProNews)

Here's an idea sure to start some fires: Is it necessary to consider government regulation of search engines?

Wednesday, August 8, 2007


Don't be arrogant (CNN Money)

Google is starting to act like your garden-variety monopoly, says Fortune's Brent Schlender.

“Seriously, when a company attains extreme market domination, hubris and a sense of infallibility can't be far behind.

It's only a matter of time before said market dominator tries to tell everyone else how to run their businesses.”

Tuesday, August 7, 2007

Helpful Guidelines To Increase Your Seo Visibility (Article Vista)

“Always webmasters should give more importance on search engine friendly content and keywords to get higher ranking in search engine result pages.

Unless a website proves its effectiveness, even the cleverest handling will have little effect on search engine rankings.”