Content is Dead, Community is King? [SearchEngineWatch]

“These days, every web publisher wrestles with finding the right balance between producing their own content versus relying on contributions from visitors. It’s almost magical when visitors return to your site just because they can find appropriate experts or like-minded people there. A combination of both professional and user generated content can also increase organic traffic and create more ad inventory.

One major dependency for user content is the quality of the actively participating community. At last week's Software & Information Industry Association (SIIA) brown-bag session, experts in "how to grow" communities for major brands were on hand. Their advice and approach seems worth sharing, to help optimize your site.”