Monday, November 5, 2007

FTC reviewing Google ad deal "expeditiously"
(Yahoo! Asia News)


“WASHINGTON (Reuters) - U.S. antitrust authorities are reviewing Google Inc's purchase of advertising company DoubleClick as quickly as possible, Federal Trade Commissioner Jon Leibowitz said on Thursday.

But Leibowitz warned that privacy advocates could be disappointed. U.S. privacy and technology groups have raised questions about the deal because Google stores information on the Internet-surfing habits of users and uses it to sell ads. DoubleClick connects ad agencies, marketers and Web site publishers.

"(The review) can't be about privacy, per se," said Leibowitz, who made his remarks at an FTC public meeting on the privacy implications of Internet advertising.”

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