We May Not Need Standards But FTC, FCC Want To Gives Us Regulations (Search Engine Watch Blog)

While the standards debate rages on, our industry is fast coming under the influence of government regulations. This week has seen discussions about behavioral marketing at the FTC and the FCC weighing in on ISPs filtering sites.

The behavioral regulations being looked at by the FTC had Google, Yahoo and Microsoft commenting from different angles.

Google wanting to make sure their method of selecting ads was not rolled into the mix stated "our AdWords program allows us to provide ads on Google.com in response to search queries… . We believe this type of advertising should not be considered behavioral advertising, even if such analysis takes into consideration previous search queries." (from Alan Davidson, Senior Policy Counsel and Head of U.S. Policy, Google, Inc.).