Search Engine Spam - What You Don't Know Can Hurt You (Search Engine Guide)

If you are a small business owner, you may have spent a fair amount of time learning about the generally accepted ways to improve your search rankings. What you probably glossed over or skipped all together was reading about the tactics used to game or "cheat" your way up the search engines.

You may be thinking "but I'm not planning to spam the search engines!" That's great, but are you absolutely positive the SEM firm you're thinking about hiring feels the same way? If you know nothing about those tactics, how can you be certain your company or your SEM firm aren't using them.

Mike Moran, who writes about search marketing for Revenue magazine, has written an excellent three part series for the magazine aiming to help people get a solid overview of search engine optimization spam tactics.