Google Knol: Not Setting the World On Fire
(Seeking Alpha)

Google (GOOG) has become the new EF Hutton: when it speaks, people listen. So when I first heard about Google Knol I was curious and intrigued: a true competitor to Wikipedia? A new spin on expert networks? An easier way to discover high value content? These are all areas about which I have a high degree of interest and some degree of knowledge.

But after reading the description on the Official Google Blog and thinking about it here is what I've concluded: NO BIG DEAL. Unless I am missing some big conceptual point here (which is always possible, of course), I don't see any benefits to creators of high-value content that don't already exist - and are perhaps manifest in better ways - through personal blogs and message forms, vertical search engines and Wikipedia.