Advertisers Ask EU To Carefully Probe Google/DoubleClick Deal (CNNMoney)

“BRUSSELS -(Dow Jones)- The World Federation of Advertisers Friday cautioned the European Commission to examine Google Inc.'s (GOOG) proposed takeover of Internet advertising broker DoubleClick carefully to make sure it wouldn't reduce competition in internet advertising.

WFA, which represents advertisers accounting for around 90% of global marketing money and 40 of the world's top 100 marketers, submitted a letter to the European regulator stressing the importance of understanding the changes underway in the online advertising markets.”