10 Great SEO Tips, Part 1 (E-Commerce Times)

“There was a time when companies could simply boot up a Web site and their content would immediately begin showing up in various search engines. For better or worse, those days are long gone.

To have content displayed, corporations need to understand what the search engines are looking for and then provide it to them. If one company does not want to do that, a competitor certainly will.”

10 Great SEO Tips, Part 2 (E-Commerce Times)

”Garnering the attention of the search engine vendors requires a delicate balance. While there are some steps that companies can take to improve their ranking, there are other items that lower the company's search rankings, and can even result in them being blacklisted in some cases. Consequently, they need to maintain a proper balance.”