Wednesday, March 26, 2008

Google's 'paid clicks' disappoint again
(MarketWatch)


Data from comScore indicate that Google's paid clicks in February rose only 3% compared with the same month a year earlier, a note by Bank of America analyst Brian Pitz said.

Paid clicks are the number of times Google search users click on a sponsored-search result, generating revenue from the company's advertising customers.

Google reported 25% growth in paid clicks in its fiscal fourth quarter ended in December. But comScore data released last month showed flat growth in Google's paid clicks in January, triggering concerns about its health amid the U.S. economic slowdown.

Google shares fell more than 3% lower in after-hours trading Wednesday, to $443.50.


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