Yahoo[!] gets serious about search (Media Biz)

“Yahoo! (YHOO) unveiled significant upgrades to its search engine Tuesday, the company’s latest salvo in its battle with search industry leader Google (GOOG).

Among the new features, Yahoo will be integrating video, images and audio into a single search results page. The company also announced something called Yahoo Search Assist, a box that appears at the top of search pages that offers suggestions for related searches.

Yahoo also rolled out a feature called Yahoo Shortcuts, which pops up during certain searches for local information, movies, music and sports news among other things. The Shortcuts box offers relevant info and links about the search keyword.”