Users Wrongly Trust Higher Google Results
(The Post Chronicle)

“A U.S. study suggests Internet users mistakenly have an inherent trust of Google search results that appear higher on a page.

A College of Charleston eye tracking experiment revealed college students participating in the study trusted Google's ability to rank results by their true relevance to the query.

When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if content was less relevant to the search query.”