Hide and Seek: An Introduction to Search Engine Marketing (Online Recruitment)

“Search Engine Marketing (SEM) is definitely not a new term for advertisers, but it is unquestionably one of the fastest growing and most successful tools in on-line advertising.

Since its infancy, SEM spend has increased substantially, accounting for only 1.3% of total online spending in 2000 to now whopping 42.5% in 2006 (eMarketer, April 2007). By anyone's standards, SEM is hot and is showing no signs of cooling down.

As SEM has proven to be extremely effective for recruitment advertising, recruiters are gradually incorporating it into their media strategies. This shift has placed great importance in truly understanding SEM, its capabilities, the marketplace, and what the future holds.”