Phishers Enlist Google 'Dorks' (Dark Reading)
Researcher finds most phishing sites use Google search terms to locate vulnerable sites
Monday, March 31, 2008
Saturday, March 29, 2008
Life Beyond Google: Some of the Best of the Rest
(FUMSI, United Kingdom)
Google is still the behemoth of search engines, but there is a plethora of alternative search engines that provide features not readily available on Google. They may not have Google's range of products and services but, after all, how many free unlimited-storage email services do you need?
This article cannot cover all the alternatives to Google. For that, check out http://AltSearchEngines.com, a web site devoted to monitoring the world of alternative search engines, complete with reviews of all those other search tools, hosted discussions between search engine representatives, interviews with search engine CEOs and jobs for search engine IT pros.
(FUMSI, United Kingdom)
Google is still the behemoth of search engines, but there is a plethora of alternative search engines that provide features not readily available on Google. They may not have Google's range of products and services but, after all, how many free unlimited-storage email services do you need?
This article cannot cover all the alternatives to Google. For that, check out http://AltSearchEngines.com, a web site devoted to monitoring the world of alternative search engines, complete with reviews of all those other search tools, hosted discussions between search engine representatives, interviews with search engine CEOs and jobs for search engine IT pros.
Friday, March 28, 2008
Is Google Not So Portal-Like After All?
(Search Engine Watch)
During the Orion Panel on universal search at last week's Search Engine Strategies conference, James Lamberti, SVP of search and media at comScore, presented new data that raised a series of new questions.
As Kevin Ryan reported in "Uncovering the Real Universal Search," comScore found that in only one week in January, of 1.2 billion search queries in the U.S., there were 220 million universal search results. That means 17 percent of all searches on Google showed at least one result with video, news, images, maps, weather, or stocks.
The data also showed that 57 percent of the 87 million people who searched during that week in January saw some type of universal search result. Of those, 38 percent saw a video result, 34 percent saw news, 19 percent saw images, and 15 percent saw multiple types of results.
Google is now sending 78 percent more downstream referrals to YouTube, 40 percent more to Google Maps, and 18 percent to Google Image Search than it was before universal search debuted last year on May 16. However, the data showed no growth in downstream referrals from Google to Google News.
(Search Engine Watch)
During the Orion Panel on universal search at last week's Search Engine Strategies conference, James Lamberti, SVP of search and media at comScore, presented new data that raised a series of new questions.
As Kevin Ryan reported in "Uncovering the Real Universal Search," comScore found that in only one week in January, of 1.2 billion search queries in the U.S., there were 220 million universal search results. That means 17 percent of all searches on Google showed at least one result with video, news, images, maps, weather, or stocks.
The data also showed that 57 percent of the 87 million people who searched during that week in January saw some type of universal search result. Of those, 38 percent saw a video result, 34 percent saw news, 19 percent saw images, and 15 percent saw multiple types of results.
Google is now sending 78 percent more downstream referrals to YouTube, 40 percent more to Google Maps, and 18 percent to Google Image Search than it was before universal search debuted last year on May 16. However, the data showed no growth in downstream referrals from Google to Google News.
Wednesday, March 26, 2008
Google's 'paid clicks' disappoint again
(MarketWatch)
Data from comScore indicate that Google's paid clicks in February rose only 3% compared with the same month a year earlier, a note by Bank of America analyst Brian Pitz said.
Paid clicks are the number of times Google search users click on a sponsored-search result, generating revenue from the company's advertising customers.
Google reported 25% growth in paid clicks in its fiscal fourth quarter ended in December. But comScore data released last month showed flat growth in Google's paid clicks in January, triggering concerns about its health amid the U.S. economic slowdown.
Google shares fell more than 3% lower in after-hours trading Wednesday, to $443.50.
(MarketWatch)
Data from comScore indicate that Google's paid clicks in February rose only 3% compared with the same month a year earlier, a note by Bank of America analyst Brian Pitz said.
Paid clicks are the number of times Google search users click on a sponsored-search result, generating revenue from the company's advertising customers.
Google reported 25% growth in paid clicks in its fiscal fourth quarter ended in December. But comScore data released last month showed flat growth in Google's paid clicks in January, triggering concerns about its health amid the U.S. economic slowdown.
Google shares fell more than 3% lower in after-hours trading Wednesday, to $443.50.
Sunday, March 23, 2008
Why SEO Doesn't Get the Respect It Deserves (ClickZ)
Marketing professionals who specialize in legitimate SEO (define) don't get a heck of a lot respect.
Why? I posed that question to search engine marketers attending Search Engine Strategies New York this week. […]
Marketing professionals who specialize in legitimate SEO (define) don't get a heck of a lot respect.
Why? I posed that question to search engine marketers attending Search Engine Strategies New York this week. […]
Friday, March 21, 2008
Google denies tax evasion charge
(People's Daily Online, China)
Google yesterday refuted the accusation of tax evasion but admitted failure to meet the tax deadline as it tried to "consult local authorities".
The company made the statement as Lee Kaifu, president of its China operation, was reported to have evaded personal income tax of at least 5 million yuan over the past two years.
According to the Shanghai Securities News, the Beijing taxation bureau was investigating the search engine's tax records and found Lee defaulted on income tax payment for two years. The newspaper also said Lee had paid the outstanding tax after an inspection.
Google was reported to be under tax investigation as some analysts said it might have evaded millions of yuan in taxes over the years.
Google started to offer Adwords services to Chinese citizens between 2000 and 2005 but it was reported that the transactions did no go via the local subsidiary, leaving no local records from which authorities could check for tax purpose.
(People's Daily Online, China)
Google yesterday refuted the accusation of tax evasion but admitted failure to meet the tax deadline as it tried to "consult local authorities".
The company made the statement as Lee Kaifu, president of its China operation, was reported to have evaded personal income tax of at least 5 million yuan over the past two years.
According to the Shanghai Securities News, the Beijing taxation bureau was investigating the search engine's tax records and found Lee defaulted on income tax payment for two years. The newspaper also said Lee had paid the outstanding tax after an inspection.
Google was reported to be under tax investigation as some analysts said it might have evaded millions of yuan in taxes over the years.
Google started to offer Adwords services to Chinese citizens between 2000 and 2005 but it was reported that the transactions did no go via the local subsidiary, leaving no local records from which authorities could check for tax purpose.
Tuesday, March 18, 2008
Web creator rejects net tracking (BBC News)
The creator of the web [Sir Tim Berners-Lee] has said consumers need to be protected against systems which can track their activity on the internet.
Plans by leading internet providers to use Phorm, a company which tracks web activity to create personalised adverts, have sparked controversy.
Sir Tim said he did not want his ISP to track which websites he visited.
"I want to know if I look up a whole lot of books about some form of cancer that that's not going to get to my insurance company and I'm going to find my insurance premium is going to go up by 5% because they've figured I'm looking at those books," he said.
Sir Tim said his data and web history belonged to him.
He said: "It's mine - you can't have it. If you want to use it for something, then you have to negotiate with me. I have to agree, I have to understand what I'm getting in return."
The creator of the web [Sir Tim Berners-Lee] has said consumers need to be protected against systems which can track their activity on the internet.
Plans by leading internet providers to use Phorm, a company which tracks web activity to create personalised adverts, have sparked controversy.
Sir Tim said he did not want his ISP to track which websites he visited.
"I want to know if I look up a whole lot of books about some form of cancer that that's not going to get to my insurance company and I'm going to find my insurance premium is going to go up by 5% because they've figured I'm looking at those books," he said.
Sir Tim said his data and web history belonged to him.
He said: "It's mine - you can't have it. If you want to use it for something, then you have to negotiate with me. I have to agree, I have to understand what I'm getting in return."
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