New Article 29 Working Party EU Rules on Search Engines: Protecting Privacy and Freedom (Center for Digital Democracy)
The Article 29 Data Protection Working Party has apparently released [pdf] its “Opinion on data protection issues related to search engines.
”It’s a very important decision and governs how search engines collect, process, use, and retain individual consumer information. It expands the discussion on why IP addresses and cookies are to be considered personal information as they relate to search.
Search engine companies engaged in business in the EU will have to comply with this directive, which will include Google, Yahoo, MSN, etc.
Tuesday, April 8, 2008
Monday, April 7, 2008
Recent Google Updates Have SEOs Scrambling
(Search Engine Watch blog)
Like a celebrity sitting down with Barbara Walters, Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed.
Here are the Myths:
* Having an image next to your article improves your ranking
* Timing the publication of your article improves your article ranking
* There's no way to see why my articles weren't included in Google News
* Publishing a sitemap helps my rankings
* If I put AdSense on my site, my article rankings will improve
And now the Truths:
* Redesigning my site may affect my coverage in Google News
* Articles that are just images or video won't be included
* Updating an article after posting it will create problems with Google News
(Search Engine Watch blog)
Like a celebrity sitting down with Barbara Walters, Google News has decided to clear up rumors surrounding how articles are included and ranked. In a post on the official Google News blog, software engineer Andy Golding addressed some assumptions floating around about how articles are indexed.
Here are the Myths:
* Having an image next to your article improves your ranking
* Timing the publication of your article improves your article ranking
* There's no way to see why my articles weren't included in Google News
* Publishing a sitemap helps my rankings
* If I put AdSense on my site, my article rankings will improve
And now the Truths:
* Redesigning my site may affect my coverage in Google News
* Articles that are just images or video won't be included
* Updating an article after posting it will create problems with Google News
Sunday, April 6, 2008
US Homes Filled With Screens (eMarketer)
Nine out of 10 US households surveyed have a television in the living room, and nearly two-thirds of those living rooms also have PCs, according to JupiterResearch's recent "Digital Home: Moving Beyond the Concept of the Three Screens to Uncover New Revenue Opportunities" report.
JupiterResearch also found that 22% of homes have three or more PCs.
Nine out of 10 US households surveyed have a television in the living room, and nearly two-thirds of those living rooms also have PCs, according to JupiterResearch's recent "Digital Home: Moving Beyond the Concept of the Three Screens to Uncover New Revenue Opportunities" report.
JupiterResearch also found that 22% of homes have three or more PCs.
Saturday, April 5, 2008
Google to Lay Off About 300 at DoubleClick
(The New York Times)
In the first sizable layoffs in its history, Google is cutting about 300 jobs from the American operations of DoubleClick, the advertising technology company that it acquired recently, according to a person with direct knowledge of Google’s plans.
The cuts represent about a quarter of DoubleClick’s American work force of about 1,200. The company has about 1,500 employees worldwide, and the chief executive of Google, Eric E. Schmidt, has suggested that job cuts would also affect DoubleClick’s overseas operations at a later date.
Google declined to confirm the number of layoffs.
Google said it also planned to sell a DoubleClick unit, Performics Search Marketing, that helps marketers place ads on search engines, including those owned by Google and its main rivals, Yahoo and Microsoft.
(The New York Times)
In the first sizable layoffs in its history, Google is cutting about 300 jobs from the American operations of DoubleClick, the advertising technology company that it acquired recently, according to a person with direct knowledge of Google’s plans.
The cuts represent about a quarter of DoubleClick’s American work force of about 1,200. The company has about 1,500 employees worldwide, and the chief executive of Google, Eric E. Schmidt, has suggested that job cuts would also affect DoubleClick’s overseas operations at a later date.
Google declined to confirm the number of layoffs.
Google said it also planned to sell a DoubleClick unit, Performics Search Marketing, that helps marketers place ads on search engines, including those owned by Google and its main rivals, Yahoo and Microsoft.
Thursday, April 3, 2008
The Google In The Basement (Strategy Page)
April 2, 2008: Google (the company) has a contract with the U.S. government to supply computer servers (hard drives) equipped with the software Google uses to run its popular Google search engine.
The CIA, NSA and Department of Defense use these servers in closed (cut off from the Internet) systems that hold classified information, and allow espionage and intelligence personnel to more quickly find, and share, information.
April 2, 2008: Google (the company) has a contract with the U.S. government to supply computer servers (hard drives) equipped with the software Google uses to run its popular Google search engine.
The CIA, NSA and Department of Defense use these servers in closed (cut off from the Internet) systems that hold classified information, and allow espionage and intelligence personnel to more quickly find, and share, information.
Wednesday, April 2, 2008
Major Web sites hit with growing Web attack (InfoWorld)
USAToday.com, Target.com, and Walmart.com among those affected by hackers using Web programming errors to inject malicious code into sites' search results pages
USAToday.com, Target.com, and Walmart.com among those affected by hackers using Web programming errors to inject malicious code into sites' search results pages
Tuesday, April 1, 2008
Google + DoubleClick = 69% of Online Advertising Market (Search Engine Watch)
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
MSN has a lot of work to do if it wants to catch Google, as Steve Ballmer has declared in recent months. Currently, they only have 9.86% of the total market share. Even adding Yahoo, with an 11.54% market share, they will only come in at 21.4%.
When Google raised concerns over a possible Microsoft-Yahoo merger, it may have just been the pot calling the kettle black. According to new stats released by Attributor, Google's acquisition of DoubleClick gives them a whopping 69% of the online advertising market share. This comes in the wake of news that Google saw 59.2 percent of all US searches in February.
Furthermore, DoubleClick has 48% share of sites with 1 million unique visitors per month, while Google enjoys a whopping 71.38% share of sites with less than 100,000 unique visitors per month.
MSN has a lot of work to do if it wants to catch Google, as Steve Ballmer has declared in recent months. Currently, they only have 9.86% of the total market share. Even adding Yahoo, with an 11.54% market share, they will only come in at 21.4%.
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