Friday, March 28, 2008

Is Google Not So Portal-Like After All?
(Search Engine Watch)


During the Orion Panel on universal search at last week's Search Engine Strategies conference, James Lamberti, SVP of search and media at comScore, presented new data that raised a series of new questions.

As Kevin Ryan reported in "Uncovering the Real Universal Search," comScore found that in only one week in January, of 1.2 billion search queries in the U.S., there were 220 million universal search results. That means 17 percent of all searches on Google showed at least one result with video, news, images, maps, weather, or stocks.

The data also showed that 57 percent of the 87 million people who searched during that week in January saw some type of universal search result. Of those, 38 percent saw a video result, 34 percent saw news, 19 percent saw images, and 15 percent saw multiple types of results.

Google is now sending 78 percent more downstream referrals to YouTube, 40 percent more to Google Maps, and 18 percent to Google Image Search than it was before universal search debuted last year on May 16. However, the data showed no growth in downstream referrals from Google to Google News.

Wednesday, March 26, 2008

Google's 'paid clicks' disappoint again
(MarketWatch)


Data from comScore indicate that Google's paid clicks in February rose only 3% compared with the same month a year earlier, a note by Bank of America analyst Brian Pitz said.

Paid clicks are the number of times Google search users click on a sponsored-search result, generating revenue from the company's advertising customers.

Google reported 25% growth in paid clicks in its fiscal fourth quarter ended in December. But comScore data released last month showed flat growth in Google's paid clicks in January, triggering concerns about its health amid the U.S. economic slowdown.

Google shares fell more than 3% lower in after-hours trading Wednesday, to $443.50.


Sunday, March 23, 2008

Why SEO Doesn't Get the Respect It Deserves (ClickZ)

Marketing professionals who specialize in legitimate SEO (define) don't get a heck of a lot respect.

Why? I posed that question to search engine marketers attending Search Engine Strategies New York this week. […]

Friday, March 21, 2008

Google denies tax evasion charge
(People's Daily Online, China)


Google yesterday refuted the accusation of tax evasion but admitted failure to meet the tax deadline as it tried to "consult local authorities".

The company made the statement as Lee Kaifu, president of its China operation, was reported to have evaded personal income tax of at least 5 million yuan over the past two years.

According to the Shanghai Securities News, the Beijing taxation bureau was investigating the search engine's tax records and found Lee defaulted on income tax payment for two years. The newspaper also said Lee had paid the outstanding tax after an inspection.

Google was reported to be under tax investigation as some analysts said it might have evaded millions of yuan in taxes over the years.

Google started to offer Adwords services to Chinese citizens between 2000 and 2005 but it was reported that the transactions did no go via the local subsidiary, leaving no local records from which authorities could check for tax purpose.

Tuesday, March 18, 2008

Web creator rejects net tracking (BBC News)

The creator of the web [Sir Tim Berners-Lee
] has said consumers need to be protected against systems which can track their activity on the internet.

Plans by leading internet providers to use Phorm, a company which tracks web activity to create personalised adverts, have sparked controversy.

Sir Tim said he did not want his ISP to track which websites he visited.

"I want to know if I look up a whole lot of books about some form of cancer that that's not going to get to my insurance company and I'm going to find my insurance premium is going to go up by 5% because they've figured I'm looking at those books," he said.

Sir Tim said his data and web history belonged to him.

He said: "It's mine - you can't have it. If you want to use it for something, then you have to negotiate with me. I have to agree, I have to understand what I'm getting in return."

Sunday, March 16, 2008

NSA shifts to e-mail, Web, data-mining dragnet (The Iconoclast - politics, law, and technology - CNET News.com)

Recent evidence suggests that the NSA has been focusing on widespread monitoring of e-mail messages and text messages, recording of Web browsing, and other forms of electronic data-mining, all done without court supervision.

Taken together, those activities raise unique privacy and oversight concerns greater than those posed by large-scale monitoring of voice communications.

Saturday, March 15, 2008

How to save money running a startup (17 really good tips) (calacanis.com)

I've got a bunch of tips on how to do this for business.

Among them:…